Title & Motion Design
"Groundworks" is a thought-provoking documentary that delves into the rich culture of Californian Native Americans, with a focus on the central role of smoke in their rituals and practices. The film's opening title sequence, designed to evoke the imagery of smoke, sets the stage for an immersive and visually striking exploration of this captivating subject matter. Hojoon, the designer behind the map animations, lower third titles, and closing credits, adds an additional layer of artistry to the film. The typography used throughout the documentary was carefully selected to complement the aesthetic of traditional Native American art, further immersing the viewer in the culture being portrayed.
Deliverables
Opening Title
Lower-Thirds Template
Typography
Motion Design
Closing Credits
Smoke proved to be a unifying theme throughout the film and the research process. To bring this to life, the opening title sequence was crafted to resemble smoke, providing a fitting visual representation of this central motif.
Opening Titles
Typeface
The typography used in the film was selected to complement the subjects' traditional art and artifacts, paying homage to their rich cultural heritage and distinct aesthetic style.
