Typeface Design
The Da Camera Society, established in 1973 as a chamber music series in Los Angeles, had been in need of a rebranding. The organization had no clear visual identity and was lacking direction. To give new life to the aging organization, Hojoon was brought in as a designer. He was inspired by the aesthetics of the Wiener Werkstätte and created a distinct typography that became the organization's new visual language, providing a cohesive and modern yet classic look for the Da Camera Society.
Deliverables
Custom Typeface
Logo
Type Design
Inspired by Wiener Werkstätte
Logo Design
