Uptown Philharmonic, based in Uptown Manhattan, is a collaborative platform for composers. With its talented creative team, many of whom reside in the thriving arts community in the area, the group is able to bring new compositions to life with precision and authenticity, preserving all projects through recordings and interviews, making them accessible to audiences worldwide. Hojoon designed the brand identity of Uptown Philharmonic, which required a logo system that would be easily adaptable to represent the modular and blank canvas approach of the group.